You’ll want heard ’bout Dan Kennedy, the famous guru of small business marketing and advertisement. Go ask your neighbor Tom, a recognised online home-based small business entrepreneur, and that he will recite the whole existence story from the famous Dan Kennedy.

Anyway, so you realize, this is exactly what his website states about him:

“Dan S. Kennedy may be the provocative, truth-telling author of seven popular No B.S. books, 13 business books total a serial, effective, multi-uniform entrepreneur reliable marketing consultant, consultant and coach to countless private entrepreneurial clients running companies from $1-million to $1-billion in dimensions and that he influences more than 1-million independent business proprietors yearly through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 metropolitan areas, along with a network of top niche consultants in nearly 150 different business and industry groups and professions.”

So, what Dan states about small business advertisement and marketing is the fact that you have to possess three factors to achieve success:

Right Message

Right Market

Right Media

Explaining on the things mentioned above, it is best to toss the right message. Sometimes, the content is simply too factual or unoriginal. Remember, it’s advertisement, nor sliding your business card into someone’s pocket or shouting your product’s name towards the top of your voice (that could be a fascinating idea though!).

You have to obtain original and discover to consider the initial feature (USP) of your products or services. You need to realise why a person may wish to purchase your service, your reason for special for him. Remember, profits copy sells!

Next, you need to concentrate on the right market. Many people just don’t wish to buy. Many people simply want another thing for his or her problem. You need to understand your competitors, your audience as well as your own stand. Remember, it is best to stick out out of your competition and really should focus on the necessity of your market. If you sell cricket bats, you can’t send fliers to office-goers. That’s not going to work!

Right media may be the last point that should be reiterated. Selecting the best media depends upon your market, proportions of operation and pointless to state, your financial allowance. If you sell books, advertising them on television might not work much! Furthermore, are you currently taking a local town business, whole country or worldwide? Consider it. You can’t choose a television ad having a couple of hundred dollars in your wallet. Save time before you leap, my pal.